Resume

Education

Brigham Young University, Marriott School of Business                                                              Provo, UT   

Bachelor of Science in Experience Design and Management (May 2026)                       Sept 2022 – Present

SAT 1390

Women in Entrepreneurship Club, Marketing/Photographer

Relevant Coursework: Organizational Behavior, Designing for Connection, Experience Design Frameworks and Theories, Marketing

Experience

Bethany Alexander Photography                                                                                                                                UT, WA, CA, ID, AZ

Owner, Photographer, Communications, Marketing                                                                                                          2019 – Present

• Manage effective communication, coordination, and positive relationships for up to 6 clients at a time
• Utilize deep knowledge of Adobe Creative Suite to edit and curate high-quality photo galleries
• Increase inquiry volume by 75% through high-touch, personalized communication and exceeding client expectations

J Crew Factory                                                                                                                                                                        Provo, UT

Sales Associate                                                                                                                                                          Feb 2024 – June 2024

• Cultivate a positive and efficient customer experience, driving customer satisfaction
• Intentionally streamlined customer experience to maximize positive emotion and purchase volume
• Increase sales by 10% and credit card applications by 75% through proactive engagement

Romp Stomp                                                                                                                                                                           Provo, UT

E-Commerce Marketing and Influencer Outreach Intern                                                                                    Feb 2024 – June 2024

• Execute 2-5 monthly marketing and email projects to accomplish team goals and community support
• Lead and present high performing projects to increase customer acquisition through email and social media marketing
• Self-manage influencer outreach, contributing to 50% increase in brand visibility

Marriott School of Business                                                                                                                                                      Provo, UT

Research Assistant, Experience Design and Management                                                                                Sept 2023 – Mar 2024

• Research 3-5 articles a week about positive psychology, experience design, and motivation
• Formulate original theories and drew connections between research projects
• Communicate research findings effectively into comprehensive spreadsheets

Crescent Hall                                                                                                                                                                          Sandy, UT

Event Organizer and Host                                                                                                                                           May 2023 – Aug 2023

• Meet with 5-10 clients a week to discuss and plan events, manage needs in database
• Supervise events, and manage projects with clients and vendors for a positive experience

Leadership & Service

The Church of Jesus Christ of Latter-day Saints                                                                                                                        Provo, UT

Women’s Organization President                                                                                                                                 Sep 2022 – May 2023

• Organize and execute initiatives to foster culture and inclusion in the community
• Lead and support 95 women, provide guidance, training, and personal development opportunities
• Collaborate with a team of 10-15 leaders in a leadership council to train, develop, and address community initiatives

Certifications & Interests

• Red Cross CPR/AED for Professional Rescuers and First Aid Certification
• Small business owner since 2019 – Bethany Alexander Photography